One of my best discoveries over the past few years has been A.P.C.
Having stumbled across their clothing in a small local boutique, I completely fell in love with their style.
Here’s a little bit of background ….
Founded in 1987 by Tunisian-born designer Jean Touitou, French brand A.P.C. was established as a reaction against the flamboyant fashion that dominated Paris at the time.
With a belief that clothes should not overshadow the personality of the wearer, A.P.C. became renowned for its simple, well-cut wardrobe basics, inspired by work wear and free from embellishment. Today the label’s stylish, toned-down aesthetic is as appropriate as ever; while trends come and go, there is something reassuringly constant and fuss-free about Mr Touitou’s signature brand of Parisian cool.

There are over 30 outlets stocking A.P.C. throughout the UK, including Selfridges, Coggles, End, Harrods and Harvey Nichols. There are also 3 APC stores in London. You can also find them online.
And here’s an example of what you can expect to find in APC this season …..